How Consumer Environmental Responsibility Affects the Purchasing Intention of Design Furniture Products

Consumer environmental responsibility has been commonly considered as an antecedent to green consumption intention and eco-design purchases. However, little research investigated how concern affects the relationship between design attributes purchasing intention, especially in furniture setting, where companies are often involved design-intensive processes problems. This study investigates (i) consumers perceive different dimensions of which most affect their items; (ii) role consumers’ on intention. An online questionnaire survey was employed collect data from 350 Italian consumers. The findings reveal that can be intended a three-dimensional construct, based functional, aesthetic, symbolic attributes. While functional aesthetic features relevant factors affecting perception design, is mainly influenced by dimension design. Moreover, moderates is, when highly concerned about issues, they tend more Several theoretical practical implications discussed.